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Navigating Publishing with Confidence
In a fast-changing industry, authors and publishers need clear, personalized solutions. Whether you're seeking standout illustrators, compelling stories, editorial support, guidance, or sales and distribution for your next book launch, The Agustin Agency is here to help. We simplify the publishing process with tailored services for both publishers and authors.
LLUVIA AGUSTIN
Founder & President, The Agustin Agency | Global Sales & Business Development Executive | Leading High-Impact B2B Growth | Fluent in English & Spanish | IP, Licensing & International Markets Expert |
With over 25 years of experience in publishing, sales, and intellectual property management, Lluvia Agustin is a seasoned executive recognized for increasing revenue, cultivating long-term industry relationships, and spearheading high-impact initiatives across domestic and international markets.
As the Founder and President of The Agustin Agency, she helps authors and publishers succeed in a rapidly evolving industry—guiding licensing deals, product development, and strategic partnerships tailored to their unique goals.
Prior to founding The Agustin Agency, Lluvia served as Senior Sales Director at HarperCollins Publishers, where she led the Spanish-language division to over $14 million in annual sales and steered team integration after a major corporate acquisition. At Thomas Nelson Publishers and Editorial Unilit, she expanded key accounts, including Walmart, Target, and Amazon, consistently exceeding sales targets.
An expert in B2B negotiations, licensing, and international distribution, Lluvia has helped bring dozens of books to market in multiple formats. She is fluent in English and Spanish and has brokered contracts with Big Five publishers across borders. Her work has earned her multiple industry accolades, including the Harold Kregel Book of the Year Award for one of her clients, and praise from peers and executive leadership.
Lluvia remains committed to professional growth and empowering others through education, mentorship, and industry innovation. She also serves as Vice President, Nashville Women’s National Book Association – Nashville Chapter.