Turning Pages into Profit

Why Authors Must Treat Books as a Business

Download the transcript


With over 25 years of experience in publishing, international sales, and licensing, Lluvia Agustin is a trusted leader in the industry. As the Founder of The Agustin Agency, she brokers rights deals, develops content strategies, and guides authors and publishers through complex negotiations. A former Senior Sales Director at HarperCollins, she generated over $14 million in annual sales and led international market expansion. Known for her strategic mindset, bilingual fluency, and deep industry relationships, she has closed deals with major publishers worldwide.  She also serves as Vice President of the Women’s National Book Association, Nashville Chapter.