With over 25 years of experience in publishing, sales, and intellectual property management, Lluvia Agustin is a seasoned executive known for driving growth, building strong industry relationships, and leading high-impact initiatives across domestic and international markets. As the Founder and President of The Agustin Agency Services, she leads licensing negotiations, product development, and strategic partnerships for authors and publishers, delivering tailored solutions in a rapidly evolving industry.

Before launching her own agency, she served as Senior Sales Director at HarperCollins Publishers, where she led the Spanish-language division to over $14 million in annual sales and orchestrated team integration following a major corporate acquisition. Her tenure also includes roles at Thomas Nelson Publishers and Editorial Unilit, where she consistently exceeded sales targets and expanded key accounts like Walmart, Target and Amazon.